Protected: Decompression Diver
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Protected: Nitrox Plus: The Missing Link…
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Protected: New Training Flowchart
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You Told Us… We Listened!
RAID HAS REARRANGED ITS TECHNICAL DIVING PATHWAY RAID has been helping divers live their dreams since we opened our doors. We’ve lost count of how many students we’ve coached from their first open water cert. to deep trimix CCR and beyond. But times change and the feedback we have been getting asked us to streamline things to reflect what divers making the transition from Rec to Tech are asking for today. And here is the answer to those requests. We’ve shuffled our course outline making it more logical, and better suited to what our students need. The secret behind the shuffle is the addition of a totally new bridging program: NITROX PLUS. DOWNLOAD A PDF OF THIS FLOWCHART HERE>>> VIEW THE MODIFIED TRAINING FLOWCHART HERE>>>
OC and Rebreather Divers: Quick Quiz
EVERY DIVE SHOULD START WITH A {please fill in the correct answer} A good pre-dive checklist must include all the usual suspects: from being correctly weighted to following a sensible dive plan. That’s a given and a piece of advice that every diver should follow without fail. However, a GREAT pre-dive checklist has all that but also includes everyone performing an S-drill before venturing any deeper than five or six metres. So, if you included S-Drill or Safety Drill in your answer, you win. Congratulations. Most RAID-trained divers know that an S-Drill is an essential pre-dive skill that confirms everyone in the dive team can safely and quickly hand-off a working second stage (and the breathing gas it delivers) to a diver who is out of gas — simulated or real. The exercise — completed in a few moments and more than worth the small time investment it takes — certainly makes sure that gas can be shared with a buddy cleanly and quickly in a time of stress. It also confirms that backup regulator hoses are free and untangled, and not caught in other peices of equipment. A properly performed S-Drill has the added advantage of checking equipment is bubble-free (no leaks), and that every diver in the team have no issue maintaining buoyancy control and trim while the skill is performed. (Which in turn confirms there are no issues with BCDs or wings.) Once something only cave divers bothered to do, at RAID, the S-Drill is considered an essential skill for every diver (except freedivers). It’s appropriate for all diving environments, and for divers planning to take their adventures to every depth. The take-home message, RAID certified diver or not, please make sure you include an S-Drill in your pre-dive checks every time you dive. Watch the videos linked to below for tips and demonstrations of standards open water S-Drills.
Every Little Helps… and sometimes a little help means a whole lot!
SELLING NITROX TO THE DIVERS WHO NEED IT MOST… We should start by saying that subheading contains a misleading statement; every diver needs nitrox. Air is good for pumping up bike tires, but the correct breathing gas for the majority of diving is nitrox or trimix. Of course, there are no absolutes in scuba diving and there are exceptions to every ‘rule.’ For instance, there are spots across the RAID network where nitrox is simply unavailable. If that’s your case, accept our apologies; we do understand that diving without nitrox is better than not diving. By now most dive operations, dive pros, and dive agencies have promoted the advantages of breathing nitrox clear and bold: Reduced Nitrogen Absorption: Because it contains less nitrogen, divers using nitrox can experience less nitrogen buildup in their bodies. This can help decrease the risk of decompression sickness (the bends) on every dive. Extended Bottom Time: Nitrox allows for longer bottom times at certain depths compared to air, making it ideal for dives where extended exploration and adventure is called for. Shorter Surface Intervals: Some dive plans may allow for shorter surface intervals between dives when using nitrox, depending on the specific mix, depth, and number of dives planned for the day. And even a cursory Google search turns up enough five-star ratings to help convince the biggest skeptics. But there’s one advantage to taking a nitrox class that isn’t talked about nearly enough. It’s one that is a real advantage to every diver, but especially the “more experienced” ones had to move placoderms out of the way to get into the water. And oddly it has little to do with the potential health benefits that nitrox may deliver to older divers. NITROX TRAINING IS A FANTASTIC GENERAL REFRESHERTaking a nitrox class reminds divers about some of the basics around dive planning. A good nitrox course (like this RAID specialty) walks the student through some of the simple but critical steps that help to make a dive plan relevant and safe. A nitrox dive tends to have well defined depth and time limits. The planning process for a nitrox dive is also more likely to include working closely with a dive buddy (or buddies) before getting wet. We’re not suggesting that experienced divers tend to have a more ‘ad-hoc’ attitude towards their recreational dive plans, but nitrox training can enhance the diving experience for older divers whose knowledge and safety procedures could use a little nudge in the right direction. Now’s a great time to your experienced diver mailing list with more information about nitrox programs.
“Well that explains everything…”
Marketing SCUBA is easier than ever
THOSE WERE NOT REALLY THE GOOD OLD DAYS AT ALL Someone brought an old travel brochure into the DRI office last week. It was about scuba diving in the ‘British Caribbean’ and was a classic piece of pre-internet marketing; definitely from a different era. It would be pretty easy to totally right it off dismissing it as irrelevant in today’s market, but — as old and completely out-dated as it is — it does have something interesting to tell us. Namely, there are so many more options for us to take advantage of now compared to when this antique was printed. You may be a little antique yourself and remember that back in the early 1990s, when it was printed, about the only option for a dive shop was to print flyers like this one, hand them out or snail-mail them to hundreds of customers — at a considerable cost per unit — and hope a significant few signed up for a trip. Worth remembering, or learning, that 30 years ago, there were no blogs, online videos, and social media posts to share informative content about scuba diving, and certainly no affiliate programs to build interest with other local retailers. In short, there was no easy way to highlight the benefits of diving, its unique experiences, the adventure it offers, any pertinent safety tips, and no personal stories on social media to help build a sense of community; nothing to share any of the excitement and beauty of diving. Also, there was no nitrox, way fewer specialty programs, no “technical” diving, no overhead training — like advanced wreck or cavern and cave — and aids like oxygen administration and compressor operator courses were totally off-limits. And nothing to promote rebreathers, DPVs, twinsets or sidemount. Nothing beyond the basics to up-sell and retain customers. Plus, the brochure mentioned nothing about special events, like equipment workshops, in-store book signings, or show-and-tell nights promoting upcoming trips. (Of course, back then, there was no simple way except perhaps a sign in the store window, to let people know any of this was happening.) It’s true that the basic rules of marketing are unchanged. It’s still the case that selling everything from a large-screen TV and flat box furniture to a scuba diving course primarily involves identifying your target audience, recognizing what they are looking for, and then targeting your message to appeal to them. And in the diving world we all understand that another constant is that if your local diving is focused on tropical reefs and big pelagic wildlife, your message (and the courses and equipment you push) will not be the same as the shop within an hour’s drive of fantastic wooden wrecks preserved by four-degree freshwater. All that and perhaps that dive trips to exotic destinations have a universal appeal, and hopefully always will. You may not be taking full advantage of all of the online and associated marketing strategies available in 2024. You may not use smart apps and CRM software to regularly engage your customers. And you may not have learned to adjust your approach based on feedback and results from previous marketing efforts — easily captured by a whole raft of online tools — but we are sure that you have a much easier time of it when a four-colour printed brochure was all there was! We’re not suggesting marketing is easy today, but it is a whole lot easier than in the good old days.
For Divers by Divers…
ISN’T THE RAID WATCHWORD TRUE OF ALL AGENCIES? One of our shareholders was recently asked to respond to a dive instructor who questioned our call to join Dive RAID International because it’s an agency built by divers for divers. He claimed that statement is “verbose [sic] and a claim to exclusivity that needs some validation and verification.” Challenge accepted! Our shareholder wrote back: “Thanks for your question! While it’s true that many agencies have been founded by divers, what makes RAID different is that our philosophy and operations are driven entirely by divers, for the benefit of divers. “Unlike some agencies where business or corporate interests tend to influence decisions, at RAID, everything from course development to instructor support is shaped by active, experienced divers who understand the needs of the community firsthand. “Our goal isn’t just to certify divers; it’s to enhance the entire diving experience through constant innovation, flexibility, and by putting divers at the heart of what we do. That’s the difference we stand by!” In the proverbial nutshell, our shareholder summed up EXACTLY what RAID is all about. If she’s had more space, she might have added, all that and everything related to following a skills-based, inclusive approach to training and doing business that seeks to bring value and positive change to the dive industry. And if that sounds like your kind of outfit… WHY NOT JOIN US!?
Protected: This program risk management insurance we hope you never have to claim… but it’s essential to have.
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