Marketing SCUBA is easier than ever
THOSE WERE NOT REALLY THE GOOD OLD DAYS AT ALL Someone brought an old travel brochure into the DRI office last week. It was about scuba diving in the ‘British Caribbean’ and was a classic piece of pre-internet marketing; definitely from a different era. It would be pretty easy to totally right it off dismissing it as irrelevant in today’s market, but — as old and completely out-dated as it is — it does have something interesting to tell us. Namely, there are so many more options for us to take advantage of now compared to when this antique was printed. You may be a little antique yourself and remember that back in the early 1990s, when it was printed,
For Divers by Divers…
ISN’T THE RAID WATCHWORD TRUE OF ALL AGENCIES? One of our shareholders was recently asked to respond to a dive instructor who questioned our call to join Dive RAID International because it’s an agency built by divers for divers. He claimed that statement is “verbose [sic] and a claim to exclusivity that needs some validation and verification.” Challenge accepted! Our shareholder wrote back: “Thanks for your question! While it’s true that many agencies have been founded by divers, what makes RAID different is that our philosophy and operations are driven entirely by divers, for the benefit of divers. “Unlike some agencies where business or corporate interests tend to influence decisions, at RAID, everything from course development to instructor support is
Protected: This program risk management insurance we hope you never have to claim… but it’s essential to have.
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WHY RAID
Part of the adventure is getting a chance to look at what’s called “industrial archeology.” For many of us, that translates into simply taking a look at what’s down there!
With RAID, You Know What You’re Getting…
AND YOU CAN TELL US WHAT YOU GOT We’ve really tried hard to let divers know exactly what to expect from a RAID class… from an entry-level, open water diver whose adventure is just starting, all the way to a CCR cave diver exploring the darkness 100 metres deep. It starts with FREe-Learning. FREe-Learning opens access to every RAID manual in our library. (Just to be clear, that includes core programs, freediving courses, recreational, DM, Instructor, technical… everything: even the end of chapter quizzes.) And yes, it’s free, and you’re invited! And, not only is it free, it’s ultra convenient too because if you like what you see, the online system lets you pick a local RAID dive centre and